Strategic Analysis of Korean Airline

Strategic Analysis of Korean Airline Excellence in Flight, which is their mission to serve operational excellence, service excellence, and innovative excellence. So far, this is the slogan of Korean Air and their main business is air transportation that deals with passenger, cargo, and aircraft maintenance service with cabin crews training service (1969). Firstly, have confidence and affection of customer and offer best service. Secondly, Create wealthy life value and desirable social value as doing moral management. Last, motto is Support creativity of employees and help growth of abilities (2013). As Global Airline, which got the Three Best which are Best Service, Best Reliability, Best Management, Korean Air concentrates its capabilities on internationalization, Knowledge, and E-business by devoting all energies to safety and innovative operation as well as improving its image to strengthen the phase (2013). Although by looking in an internal business aspect from Korean Airline, is currently focusing on the performance of human resource management or system and which had been settled down deeply through Korean Airline organizations culture. The company is focusing on the trust between capital and labor, which brings them to help and rely on each other as family members. The familiar community idea does not only help them to overcome the difficulties but it also gives them the motive of power. Another Human Resource systems based on philosophy is to bring up or level up human resources to lead the era of change. To do so, Korea Air concentrates on educating employees by improving employees capabilities and implanting attachment and devotion to the organization (2010). It is Korean Airs main purpose to make Korean Air become one of the worlds best airlines by these educated employees providing better services. However, this management demands employees sacrifice too much that squeezes the employees without an exception. This may work for a short period of time, but when it works for a long term, the employees would feel tired and have complaints. Adding more information, most Asian countries business structure or the business systems are still maintaining with owners strong belief on the performance, as squeeze management and its the key for the success (2010). It is because the organization only thinks about itself without considering the employees, and there is no time to recharge the employees energies and has no system that lets them express their opinions or thoughts. This proves how the communication is not working well. Since there is no sharing between capital and labor, there have been some problems occurring. Concernment with internal aspect from the current Korean Air s Business Structure, Vertical Structure, has the lack of inadequate Human Resource Management (HRM) system (2013). This kind of businesses structure might occur the misconnection between the each department and misunderstanding one from the others. Specifically this also can be connected to the main fact, which is the lack of communication with Korean Air employees union. Like other companies, Korean Air has their labor union, too. Almost every company in the world has a labor union, which claims employees rights as well as protecting employees opinions. But now this problem has come with a very serious issue in Korean Air. The employees call for their labor union goes against democracy is the procedure how they select a representative. In order to be elected as a union president, the candidate should make a good relationship with not individual employees but other representatives on the board. From the research the representative gains a lot of money during the 3years of representatives time (2013). Therefore, this can be seen as a very appealing job for many people whom having a black heart. Consequently, this can cause a direct affect by having a disconnection between the company and employees because of not equal elections. With by fortune, there has been changing breeze through this matter of undemocratic elections referred to the Korean Airline Workers Union news. What I would like to say at this point is that the number of unions and the form of a certain labor union is nothing more important than their relationship as they can come up with beneficial agreements without any dispute from mutual understandings. To suggest the solutions in details; Firstly, making solid relationships between labor and capital is the main role in order for Korean Air to take a NO.1 market share forward airline companies in their industry field. What Im suggesting for this issue is that new perspective in handling Labor Unions is required to solve this problem. What they need is the middle manager who treats the conflicts between workers and the company to help staff feel being respected. For instance, Southwest Airline, the most successful business case in the airline industry has a certain middle manager that manages less than10 underlings. Their role in the perspective of HRM is a bridge which means the middle managers deliver the complaints to the top manager and provide the inferior workers with counseling. To offer these kinds of services to their internal customers, middle managers are required to take the leadership training once in a year (2010). On other hand, In the case of IBM, they have a firm company culture that the complaints are directly sent to executives and then the executives give back the message including what the reaction will be to the original person of the complaints. Furthermore, making the formal and informal organizations practical is useful. For example, holding a round-table conference between labor and management and a joint labor-management is necessary to understand what another party wants. When these functions are working very well, both parties can derive the responsibility and ownership (2013). Therefore, the performance of management will cause a growing the reputation and popularity of Korean Air. Furthermore, this strategy management made me has an enormous expectation from Korean Air and I also expect in the near future their slogan might include Excellence in Management. Korean Airline SWOT Analysis (S)trengths The Strength of Korean Airline has built up global relationship which calls Sky team. It has alliance with international airlines such as Russian Airlines, Aero Mexico, Air France, KLM, Alitalia, Continental airlines, Czech Airlines, and Delta. Having different types of aircraft can be benefits to provide variety of services for passengers in flight. Korean Airlines has 180 Aircrafts in 2013. In addition, Korean Airlines represent First Place in Cargo part from 2004 until now. As increasing of reputation, more and more people became to use service in Korean Airlines (2008). (W)eaknesses Due to disaster from Guam accident in 1997, Korean Air has negative image as an accident airline. Some people still are afraid the flight with Korean Air. Asiana Airline, which is competitor airline in Korea, has similar flight routes with Korean Air. As a result, it can bring low revenue and income for Korean Air to operate their business. For any big airline, it always has shortage of time and complexity system (2008). (O)pportunities As increasing of globalization, Korean Air has possibilities to expand their business from local to global. The one of outstanding Incheon International Airport, which is ranking number one in the world, in Korea, Korean Air can use as a marketing system to improve its business through this airport (2013). From this, it also has opportunity to grow its more reputation through brand power. They can also still provide more variety of services by using different types of aircraft with Sky team. (T)hreats Korean does not have fuel resource. As changing of economic situation, Korean Air may need to pay more fuel price that can affect business operating. In addition, Labor union can be obstacle when it has different idea with employees (2013). Especially, Pilot union can be representative example. If they decide not to work, Korean will not able to keep their business.

Technology. The Way Of The Future? :: essays research papers

The 90's has been a decade full of controversial and world changing events. The first one I could think of would have to be the Persian Gulf War with Iraq. I think that war brought together the United States, stopped our fighting with each other, and helped us focus on one common enemy, Saddam Hussein. The next thing we did was send troops to Haiti and to Somalia to help protect the people and the failing governments. Once again the United States was brought together in a time of war. However, I believe that the one true Zeitgeist of the 90's isn't the wars that brought us together but the information and technology age that will break us apart. The way that new products are being developed each day in the next 10 to 20 years almost everything will be automated and many being will be out of a job doing nothing. The Internet is now one of the biggest things in the world today with the help of companies like American on Line, CompuServe, Prodigy, Phillips Web Tv and all the other companies that are trying to get rich off of it. They say people can stay in the safety of their home while they can shop, talk to people online and even send things like birthday cards thanks to companies that advertise on the web like Hallmark and Disney's family page. The Internet also offers a way to get information from a wide variety of sources like Compton's Encyclopedia and other useful tools. The Internet offers all of this stuff for us to browse through without leaving our home that pretty soon no one will leave their home especially with newer technology coming out everyday. Computers are the wave of the future and with modems and the Internet and now teleconferencing many more people will be staying at home while they work. New inventions like processing chips that can run billions of commands in a matter of seconds that soon will be able to take control of robots and other machinery that will make human work obsolete. Detroit, Michigan home of the General Motors automotive company was once a huge flourishing community that had a huge population base. Now it is all made up of a few factories that have a very small population base that is mainly operated by machinery and giant robots. Just recently both of my parents started to work out of there homes.

Market Entry Strategies

Introduction Market entry strategies refer to modes of accessing a share of clients en masse in a new environment. This paper will give an overview of different market entry options available and their extent of applicability in the Abu Dhabi National Hotels Company’s effort to enter the US market. It will also evaluate Abu Dhabi National Hotels Company by considering indirect market entry options in entering the US market. Market entry strategies Market entry strategies can be divided into two broad categories: indirect and direct market.In choosing either of these, one should have analyzed the company in context using various analytical tools. The analysis should focus on the companies’ strengths, weaknesses, opportunities available and threats that the company might be experiencing. It also involves accessing balancing of costs, control and risks. A company should be determined to operate internationally before choosing a market entry strategy. It should also be conv inced also understand that she is about to undertake a long term inflexible commitment whose withdraw would be costly.The results that these will deliver will determine, in the case of Abu Dhabi National Hotels Company, the best entry strategy (Jalan, 2004:234). Direct entry strategy. Exporting There are various modes of direct market entry. In the case, of Abu Dhabi Company exporting is not an option since it is a service delivery company. Besides, this strategy would result in reduced control and higher risks in investment. In addition, Abu Dhabi National has a higher asset base, therefore, can engage in a promising investment strategy (Jalan, 2004:234).Licensing and Franchising Licensing and franchising can be a viable alternative if the Company wishes to have minimal financial and control commitments. In licensing, Abu Dhabi National Hotels will purchase trading rights from a potential partner in the US. This means it may not retain its current trademarks and other intellectual property- it will outsource from the licenser. Licensing is whereby a local company grants a foreign company the right to use its intellectual property.In licensing, the Abu Dhabi Company will incur costs of purchase of third party rights of which it will operate under. Franchising is whereby; the Franchiser (parent company) grants a foreign company (franchisee) the right to do business in a prescribed way. In cases where a country restricts importation, licensing would be viable means of penetrating such a market for foreign investors (Jalan, 2004:235,236). Contract Manufacturing In search for a means to foreign markets, contract manufacturing may also be an alternative.In this strategy, a company operating multinational business will contract foreign companies to produce such goods while it retains the duty of marketing them. This would be unlikely option for Abu Dhabi National Hotels since it is a service based company (Jalan, 2004:235).. Management Contracting In Management cont racting, the international firm supplies management knowledge for another in the foreign country. The technical advisory firm may not be stakeholder of the said company. Its role is to manage without the risk of loss and benefit ownership.This would be beneficial entry tool for the Abu Dhabi because the local knowledge adaptable to the new environment there can be outsources locally (Jalan, 2004:235). Indirect market entry strategy Indirect Exporting In indirect market entry, indirect exporting is one of the alternatives. In this method, a company manufactures its goods and allows other companies to export these goods to foreign countries. The main concern here is since expertise is necessary in penetrating the new market a hired firm will do it in precision to promote its client.The firms sought after in this strategy are those with longtime the experience. This method also involves the lowest risk factor for companies with no foreign experience like in this case of Abu Dhabi Natio nal Hotels (Giligan1986:101, Zisa, 2008:12). Direct Exporting This mode of accessing the foreign market involves high costs in transporting and marketing. The firm here manufactures goods in one country and then incurs the cost of marketing them abroad. This may take place through sales by foreign distributors, sales agents, overseas sales subsidiaries (Chee and Harris 1998:294).Strategic Alliance Another alternative would turn out to be strategic alliance. In this strategy, the company would form an alliance with its potential competitors in the working environment. Conclusion The US is one of the world’s economic towers. Abu Dhabi National Hotel Company rationale can be justified by the fact that there is a potential market in America. The state also enjoys stable politics although currently there are uncertainties linked to the politics of this world military superpower.That is why franchising or licensing would be a likely method for the Abu Dhabi Hotel Company. Besides, strategic alliance and creation of mergers would cushion the Hotel Company from uncertainties in the foreign market. By fact, market entry strategies have a profound effect on how a firm may access a given market in the globe. They also influence the profits made and the risks that may turn out to threats in the future. Making such a concrete decision requires evaluation of the company’s current strengths, asset base, bargaining power and foreign business policies.With these at hand, a firm can make such a longtime commitment in the foreign market once the marketer has arrived at an appropriate entry strategy. (Gillespie et al, 2011:247,248) References Andexer Thomas (2008) Analysis and Evaluation of Market Entry Modes Into the Asia-Pacific Region. Norderstedt, GRIN Verlag Chee Harold, Harris Rod (1998), Global Marketing Strategy. London. Pitman Publishers Gillespie Kate, Jeannet Jean-Pierre, Hennessey H. David (2011) Global Marketing. Mason OH. Cengage Learning.Gilligan Coli n, Martin Hird, (1986) International Marketing: Strategy and Management Kent-Great Britain Mackays of Chatham Ltd. Jalan P. K. (2004) Industrial Sector Reforms In Globalization Era. New Delhi, Prabhat Kumar Sarma Tielmann Viktor (2010) Market Entry Strategies: International Marketing Management Norderstedt, GRIN Verlag Yoshino Michael Y. and Rangan Srinivasa U. (1995). Strategic Alliances: An Entrepreneurial Approach to Globalization Harvard, Harvard University Press Zisa Letizia (2010) Positioning and Opportunity Assessment Report with Main Focus on Germany, China USA, New Zealand. Norderstedt, GRIN Verlag. Market Entry Strategies Companies have a wide range of possibilities for market entry strategies; however, they need to choose the right one for each market, bearing in mind the particular circumstances (Johnston 1998:101). When making marketing decisions, the service exporter should keep in mind some universal characteristics of services that set them apart from goods: intangibility, degree of inseparability, human intensiveness, propriety knowledge, perishability, and heterogeneity (Reif 1997:19). Depending on the service, one particular quality may be more applicable than the others. The combination of services’ intangible characteristics, along with other qualities, expand both the possibilities and obstacles for international market entry strategies of service providers, and any market entry strategy must be accompanied by a clear understanding of what delineates the difference between a service and a goods export (Reif 1997:20). There are several proven market entry methods and channels that a service exporter can utilize without the resource commitment necessary for foreign direct investment. Every service provider must decide which method of market entry will provide the greatest chance of market penetration. According to Reif, a service firm’s success will depend on four factors such as alliances with local companies, the ability to protect intellectual property, advertising, and marketing strategies and access to financial resources. Also, what marketing venue the firm decides to take will ultimately depend upon its internal capacity and creativity drive, and tenacity of its overseas partners. Market entry methods consist of all the possible alternatives to developing a business presence in a foreign market. Three major market entry strategies available for the service provider are exporting, contractual agreements and foreign direct investment (Reif 1997:21). A business deciding to offer its product outside its domestic home market has various entry strategy options such as: exporting the product already produced for the home market; licensing the product idea or production supplies to a third party who operates across national boundaries or in overseas markets; franchising arrangements – such as McDonald’s outlets in many countries; joint venture between a domestic company and a foreign company or government, or strategic alliance to form partnerships across national boundaries; the use of trading companies, that provide links between buyers and sellers in different countries; or foreign direct investment – possibly including the acquisition of an established business – which is long term commitment to a non-domestic market and is resource-demanding (Dibbs 2004:220). The degree of commitment begins, as it were, with direct selling overseas (exporting), and ends with a complex business investment in foreign markets such as a production facility or international joint venture (Copper 1998: 322). According to Copper, firms will engage heavily in international business operations tend not to make distinction between home and overseas business, just like for example, Zeneca, the major UK pharmaceuticals producer, which makes this a plank of its mission statement. Regardless of a firm’s market entry decision, the particular strategy that drives a services firm must correspond with the legal framework for business that exist in a targeted country, and the requirements concerning the scope of practice and legal structure of business should be carefully examined (Reif 1997:21). Choice of market entry depends greatly on variable factors such as current regulatory policy and the extent of domestic competition. Relationships are going to become increasingly international with inter-firm cooperation spanning a multiplicity of cultures, languages, and outlooks, thus, the international marketing in the future will almost need more competencies in communication and relationship management than even in the immediate past. List of References Cooper, C. L., & Argyris, C.   (1998). The Concise Blackwell Encyclopedia of Management. New York: Blackwell Publishing. Dibb, S., & Simkin, L. (2004). Marketing Briefs: A Revision and Study Guide. New York: Butterworth-Heinemann. Johnston, S., & Beaton, H.   (1998). Foundations of International Marketing. London: Thomson Learning EMEA. Reif, J., Ditterich, K. M., Larsen, M. G., & Ostrea, R. A.   (1997). Services–the Export of the 21st Century: A Guidebook for US Service Exporters. New York: World Trade Press. Stone, M. A., McCall, J. B.   (2004). International Strategic Marketing: A European Perspective. New York: Routledge.         

Compairing Of Two Civil War Leaders - Free Essay Example

Sample details Pages: 4 Words: 1078 Downloads: 1 Date added: 2019/05/08 Category History Essay Level High school Tags: Civil War Essay War Essay Did you like this example? Two important names that will forever be linked with the American Civil War are Ulysses S. Grant and Robert E. Lee. Don’t waste time! Our writers will create an original "Compairing Of Two Civil War Leaders" essay for you Create order The rivalry of these two men is surrounded by pivotal moments in the history of the United States. Though the two men differed in almost every aspect of their lives, they also shared several similarities. Both men were powerful leaders in their own way, in spite of coming from different backgrounds, and leading their respective troops in the way they best saw fit. Grant came from a working-class family, he was a nationalist with ideas that privilege and respect was earned through hard work. Lee was brought up among the aristocratic society in Virginia, and believed the separation among social classes was necessary. While Lee and Grant each had their own unique ideals that garnered their success, they also both possessed several of the same traits that made the two men more alike than they probably realized. Ulysses S. Grant served as the general to the Norths Union Army during the Civil War. Born in Ohio, Grant was no stranger to hard work and perseverance, growing up in a working-class family. In the time leading up to the Civil War he was not a well-known man, unlike his parallel. Grant had fallen on hard times, unable to support his family, when the South had succeeded from the Union. The North needed experienced officers such as himself, and he was appointed to lead a volunteer regiment. This group of men truly tested the leadership skills of Grant. The regiment had been deemed untrainable, but he was able to instill discipline, and in turn gained the groups allegiance and respect (Waugh, 2017). His ability to inspire and lead a group of men that all others had given up on displayed the patience and time he was willing to put in to his subordinates. His patience can also be seen in the way that he fought too. Throughout battle Grant fought with a calmness that impressed those around him (Waugh, 2017). As the war went on Grant continued to gain more confidence in himself and the Union Army. He was able to learn from his mistakes and mold himself in to a strong role model for those around him. He had an unwavering courage that showed he was a man with a true force of will. Regardless of the outcomes, or setbacks experienced along the way Grant continued to fight, he was able to face uncertainty with strength and determination (Wagner, 2014). Robert E. Lee was born in Virginia and was accustomed to an aristocratic, high society, lifestyle. He served as a general in the Souths Confederate Army during the Civil War. Lee fought to uphold his ideals of society, believing that there should be a working class and a leisure class. He believed that it was an advantage for human kind to have inequity among social classes (Catton, n.d.). A man that chose to lead by example, oftentimes Lee would put himself on the front lines of battle to inspire his people. He was truly compassionate towards his soldiers in the sense that he genuinely wanted them all to succeed. He made sure all of his soldiers were being used to their highest potential by putting them in positions that he knew they would excel in. To Lee it was a leaders responsibility to assist less experienced, or less talented, members of his army by finding them positions that best suited their personal abilities (Crocker, 1999). The loyalty Lees soldiers had towards him can e asily be seen by how willing they were to continue fighting for him. At the end of the Civil War his soldiers were beaten down and struggling, but they regarded Lee as a symbol of everything they were fighting for, and willing to die for (Catton, n.d.). Lees soldiers continued to fight and support him until the very end, when he finally surrendered. Their allegiance to him was more important than their personal feelings about the war they were fighting. While both Grant and Lee were dissimilar in most aspect of their lives, from their differing American experiences, growing up in different social classes, to the way they led their respective armies, it almost does not seem possible that they could also share several similarities. Nonetheless, these men did share several qualities that made it possible for them to be the infamous leaders they were. They both possessed perseverance that resulted in refusal of giving up, regardless of the circumstances that were in their ways. They shared a stubbornness that gave them a sense that they did not want to admit defeat. Each man was a risk taker that used the resources readily available to him to try and achieve success for their army. Along with their undeniable commitment to what they were fighting for was also their tenacity and fidelity to their soldiers and ideals. Both of these virtues are visible through their leadership styles, even though they each led their troops differently. Perhaps most importantly though among the things these men had in common was their ability to so quickly transition from war to peace (Catton, n.d.). After Lee surrendered, they were able to civilly work out the terms, and thus starting a new chapter in American life and history. Grant was willing to accept almost any terms of Lees surrender as long as they were reasonable (Johnson, 2016), show casing their ability of respect and forgiveness. The meeting and discussion they had to work out the terms of surrender also conveyed the mutual respect they had for each other. The behavior of Grant and Lee gave a feeling of hope that there was a possibility for reconciliation between the North and South. In conclusion, though both Ulysses S. Grant and Robert E. Lee were vastly different they also shared several similarities. It is these difference, and similarities, that have linked their names not only with the Civil War, but as important historical leaders that helped to promote lasting change in the United States. Grant built all of his ideals around hard work and perseverance, while Lee believed in loyalty to society and leading by example. Regardless of their distinct differences, Grant and Lee also shared strong determination, refusal to give up, and the ability to transition quickly from war to peace. Two true great Americans, who despite being almost complete opposites also shared some of the same characteristics and ideals which made them successful.