Marketing Communication Manager for Local Chain of Fast-food Assignment

Marketing Communication Manager for Local Chain of Fast-food - Assignment ExampleThe market, contribution, and limitation of competitors are central to competitor analysis (Sekhar 2010 p.67). And it is a opinionated review of competitors activities for gaining competitive advantage (Harris 2009 p.24). KFC remains the most important challenge for the Burger Hut. KFC has spread across the world and has largely been able to exculpated various branches and franchises in almost all countries, including in the mainland China. Furthermore, it has been observed that the KFC has largely been to retain its current market appropriate in China. And its current market share and market position have largely been supported by various factors.KFC has a strong brand image. Brand and quality are two nomenclature that are mostly used interchangeably. And when this is applied to KFC, it can be easily extracted that they collectively represent KFCs image in the minds of its customer. It is relevant t o highlight that it is the select contribution of KFC brand image that has enabled the company to retain its market share in China and in other countries where it is currently operating. It would not be ill-considered to say that effective marketing strategy has also played its role in making the KFC brand image more competitive and unique as well. The KFC has adopted different marketing strategy in which it gives more importance to all those methods which enable the company to penetrate the different markets. For example, in some countries, the KFC has open up its branches and in other countries it has issued the franchise ownership to the local investors.